• Eveo-mobile-thumb

    Eveo Mobile Healthcare Platform

    Fire, Inc. used Ruby on Rails to build Eveo a mobile client platform. The backend supports multiple clients, including the iPhone/iPad and Android. It also provides an interactive management interface for Eveo's various client deployments, built in AJAX/JQuery. Complete with a rich, visual reporting interface, messaging between health care professional and pharmaceutical marketing professionals (via Apple Push Notifications), and integration with 3rd party services, such as Reuters News and secure HCP validation services.

    • Apple Push Notifications
    • Web Services
    • Ruby On Rails
    • iPhone/iPad Development
    • Mobile Development
    • Product Development
    • AJAX / JQuery
    • Teaching & Training
  • Chanel

    Chanel No 5 Microsite

    Fire, Inc. helped create an ActionScript communication framework which R/GA's awesome creative team used to build rich, interactive content using various versions of ActionScript. The result being, motion designers are able to stick to what they do best, be it in AS2 or AS3, and still deliver a quality product for an internationally renowned and admired brand.

    • Adobe Flash Platform
  • Xbox-marketplace-thumb

    Microsoft XBox LIVE Marketplace

    Working as a vendor for Blast Radius, we created the Silverlight component found on the Microsoft XBox Marketplace homepage since August 2008. The interactive component emulates the XBox's Epix UI, which was released at the same time.

    • Microsoft Silverlight
  • Intuit-taxcaster-thumb

    Intuit TaxCaster

    TaxCaster, a flash application built by by Fire, Inc. along with Intuit’s TurboTax division and designed by Tangible UX, was a hugely successful Flex application. Hosted on Intuit's TurboTax homepage, the application led to several million dollars of direct revenue for Intuit, with literally no advertising, and has since been recast into an iPhone application as TaxCaster Mobile.

    • Adobe Flash Platform
    • Web Services
  • Intuit-green-thumb

    Intuit Green Website

    Fire, Inc. partnered with Intuit's Director of Sustainability to create Intuit Green, a Ruby on Rails powered site designed to connect small business owners with other professionals in their industry. Using the site, small businesses can connect to business owners in their industry and learn how they conserve, and they can help others business become green by sharing their green expertise.

    • Ruby On Rails
    • Web Services
  • Rga-avaya

    Avaya Presentation Components

    Working with R/GA's dynamic team, we helped build the Flash Platform based presentation components found throughout the Avaya's corporate site. The components include a rotating marquee, an online/offline Demo Player, and an interactive Video Player with a unique, rich feature set.

    • Adobe Flash Platform
    • Web Services
  • Intuit-greensnapshot-thumb

    Intuit Green Snapshot

    Intuit Green Snapshot uses the Intuit Partner Platform to securely read a business's expense data from Intuit QuickBooks, then employs a carbon taxonomy web service, which analyzes the data and displays an estimated carbon footprint, as well as steps that the business can take in order to reduce their carbon footprint.

    • Web Services
    • Intuit Partner Platform Integration
    • Adobe Flash Platform
  • Adobe-kuler-thumb

    Adobe Kuler

    Working with Adobe, Metaliq, KidBombay, and GSkinner, we were part of the creative team that brought you Adobe Kuler. Kuler is a collaborative web application for generating, and sharing color themes. We also built the initial version of the Kuler Desktop application written in Adobe AIR (Apollo at the time!). Kuler is very popular, and won the Communication Arts Interactive Annual 13 Information Design award!

    • Web Services
    • Product Development
    • Adobe Flash Platform
  • Rga-walmart-thumb

    Walmart 2010 Summer Beauty Campaign

    Working with R/GA, Fire, Inc. created advertising collateral for the Walmart 2010 Summer Beauty campaign. This was a tricky project, because it was written in AS2 (in 2010, OMG!). Apparently, some brands still require the ubiquity of the Flash Platform, and it's hard to be more ubiquitous than Flash 8. Thankfully, our friends at PowerFlasher (makers of FDT) still support AS2, so we were able to resurrect some old libraries and turn this around quickly.

    • Adobe Flash Platform
  • Eveo-interactive-thumb

    Eveo eDetail Framework

    E-detailing refers to the use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers. Fire, Inc. built the eDetail Framework for Eveo, and trained an internal team of 20+ engineers and animators on how to use the framework to build award winning presentations. The 2010 Ad Age Industry Report for 2010 ranked Eveo as the #1 Independent Digital Healthcare Agency.

    • Web Services
    • Mobile Development
    • Adobe Flash Platform
    • AJAX / JQuery
    • Teaching & Training
  • Mlb-thumb

    Major League Baseball MLB Dreams

    Working with Major League Baseball and Metaliq, Fire, Inc. helped bring the creative experience known as MLB Dreams. This project invited baseball fans to remix video footage of from their favorite team's video archive. After remixing, the mixes were available in a gallery and users could vote on them. The winning remix won a trip to the World Series, and an awesome clubhouse experience with their favorite team! We wrote the interactive video remixer and player in Flash. It remained bug-free throughout the duration of the contest.

    • Web Services
    • Adobe Flash Platform
  • Mastercard-thumb

    Mastercard Sponsorship Marquee

    Working with R/GA, Fire, Inc. helped develop the informational marquee for Mastercard. We used some clever Flash bitmap manipulation techniques which allow for easier content updates.

    • Adobe Flash Platform
  • Jnj-thumb

    Johnson & Johnson Acuvue Microsite

    Working with R/GA, Fire, Inc. helped create the rich user experience for Johnson & Johnson's Acuvue product. The experience is rich and unique, and provides users with an opportunity to experience the symptoms of presbyopia first hand. Presbyopia is a condition in which the lens of the eye loses its ability to focus.

    • Adobe Flash Platform
  • Intuit-lifeadvisor-thumb

    Intuit Life Events Advisor

    Things happen. That's life. Fire, Inc. teamed with Intuit's internal TurboTax team and Tangible UX to create this Flash Platform based financial calculator, which helps taxpayers determine the tax implications of major life changes.

    • Adobe Flash Platform
    • Web Services
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    Vuvox Studio

    VUVOX is an easy to use production and instant sharing service that allows you to mix, create and blend your personal media - video, photos and music into rich personal expressions. The Founder of Fire, Inc. was the Lead Software Engineer on this project, which was acquired by eBay in 2008.

    • Web Services
    • Ruby On Rails
    • Product Development
    • Adobe Flash Platform
  • Yahoo-teachers-thumb

    Yahoo! Teachers

    Yahoo! Teachers is a social network and collaborative space, built by and for teachers with the help of Yahoo!. It allow teachers to create, modify and share standards based curriculum using cutting-edge web-based technology. Yahoo! needed a micro-site with a map mashup created very quickly. We created the whole site, including the map mashup, in 1.5 weeks. Yahoo! was thrilled and launched the site, on-time, to reveal it at the National Science Teacher Association (NSTA).

    • Web Services
    • AJAX / JQuery
  • Apple-thumb

    Apple MobileMe Prototype Components

    Apple's .mac (MobileMe) team contacted Fire, Inc. for help developing functional, conceptual prototypes. Apple has not yet publicly exposed our work, and therefore we cannot legally disclose the specifics of that work, but we can tell you that we built fun, interactive web-based components.

    • Adobe Flash Platform
  • Cafepress-thumb

    CafePress Elections Meter 2008

    CafePress needed a dynamic charting solution in order to illustrate how the United States Presidential campaign is influencing product sales & vice versa. To meet this need, CafePress hired Fire, Inc. and we created the CafePress Meter, a dynamic charting tool build using Flex. The CafePress Meter went live on Jan. 4, 2008 and is accessible via their homepage (which sees approximately 11 million unique visits per month) and has since been serving up snapshots into sales CafePress' sales reports.

    • Adobe Flash Platform
  • Sega-thumb

    SEGA Rally Revo Microsite

    San Francisco-based Mekanism recently launched an integrated social marketing campaign surrounding release of SEGA Rally Revo. Fire, Inc. jumped in to help with the Flash production. The site combines sexiness and comedy, the spots, and the interactive elements of the website deliver all the ingredients necessary to reach and connect with SEGA Rally Revo players, including powerful shots from the game.

    • Adobe Flash Platform
  • Intuit-kiosk-thumb

    Intuit MyCorp Kiosk

    Intuit needed to design and develop a Kiosk prototype for testing in a retail store environment. Fire, Inc. was hired to build the Flash front-end of the application.

    • Adobe Flash Platform
  • Intuit-ira-thumb

    Intuit IRA Calculator

    This Flash Platform based IRA financial calculator allows for simple, user friendly calculation of IRA contributions. It was built in conjunction with Intuit's internal TurboTax team, with Tangible UX responsible the user experience, and Fire, Inc. responsible for the development. This tool offers potential savers answers to the important question, "How much can you contribute to an IRA and what is the tax impact?"

    • Adobe Flash Platform
    • Web Services
  • Eveo-tarceva-thumb

    Genentech Tarceva eDetail

    This was the first of several eDetail campaigns developed by Fire, Inc. for Eveo, the world's leading independent Health Care Agency. This was built using PureMVC, the Flash Platform, and a Java backend, and was monitored via a continuous integration (CI) process that Fire, Inc. developed in conjunction with Eveo's internal team of engineers.

    • Web Services
    • Adobe Flash Platform
    • AJAX / JQuery
  • Mekanism-rockband-thumb

    Harmonix Rockband Video Player

    Fire, Inc. worked with the team at Mekanism to deliver the Rockband 2 video player, in conjunction with the launch of the video game. The launch featured a video which became viral prior to the launch, so the video player was an essential asset to the campaign. Fire, Inc. delivered the player on time and on budget.

    • Adobe Flash Platform
    • Web Services
About our Founder

Fire, Inc. was founded in 2005 by Caleb Adam Haye. Caleb has been developing interactive web solutions for enterprise clients since 1997, and is a respected professional within the Rich Internet Application community. He is always looking to meet new colleagues and interesting people.


Connect with Caleb: email | @calebhaye on Twitter | LinkedIn